Radha Arakkal is a marketing professional with a passion for the arts. She started her career in advertising, working with global advertising agencies, including JWT, Leo Burnett, and Universal McCann. After 15 years in media strategy and brand strategy, Radha moved to the area of market research and analytics. For 11 years, she advised brands worldwide with winning insights for profitable growth. In 2018, she decided to transition to the social sector. Since then, she has been consulting in the sector and mentoring small NGOs. For SWS, Radha has been a mentor and evangelist. She has supported fundraising, growth planning, marketing strategy, and communications.